What It Does: Perfect for liquid liner novices, this ultra-precise pen lets you create smooth, fluid lines in a single stroke. Once the intense black pigments are on, they won’t smudge, smear, or fade for hours.
How to Use It: Glide it along your lash line to create the perfect cat eye. Shake before use.
More Reasons You’ll Love It: It’s vegan and cruelty-free.
About the Brand: From beloved liners and shadows to award-winning mascaras and brow formulas, EYEKO has earned its status as the ultimate go-to brand for eye products.
Product Type: Makeup Brush
What It Does: Made with high-quality (and cruelty-free!) synthetic bristles, this dual-ended brush can be used to contour your favorite features with precision and blend harsh lines like a pro too.
How to Use It: Use the end with angled bristles to contour and the end with the tapered bristles to blend.
More Reasons You’ll Love It: This multitasker plays nice with both cream and powder textures.
About the Brand: Think of F.A.R.A.H. BRUSHES as your one-stop-shop for luxurious, high-quality, versatile tools.
Why You'll Love It
Product Type: Leave-In Conditioner
What It Does: Give your curls and coils the love they deserve with this ultra-hydrating conditioner. It uses a combo of aloe vera, avocado oil, coconut oil, and sweet almond oil to soften and smooth, enhance your curl pattern, and make detangling NBD.
How to Use It: Work through damp or dry hair from roots to tips as a leave-in or as a curl styler for all day volume and bounce.
More Reasons You’ll Love It: It has a refreshing lemongrass scent that lingers on hair throughout the day.
About the Brand: INNATE was dreamed up by the makers of TWISTED SISTA (a natural hair care line we know and love), and curated by professional salon stylists specializing in textured hair. Their products are designed to maintain your unique hair texture’s natural movement.
Product Type: Concealer
What It Does: This concealer checks all the right boxes—it has a lightweight, serum-like texture, provides medium coverage that’s buildable, blendable, and looks like a second-skin, and lasts for hours without creasing or fading either.
How to Use It: Apply a pea sized amount and then blend using a sponge, brush, or clean fingers.
More Reasons You’ll Love It: It’s formulated with vitamin E to keep your skin smooth and moisturized throughout the day.
About the Brand: Their makeup products are motivated by diversity, inclusivity, and individuality so you can celebrate every nuance and shade of your personality.
Product Type: Sheet Mask
What It Does: Meet your new go-to sheet masks for soft, glowy, refreshed skin. The Rose Water mask is infused with (you guessed it!) rose water to soothe, cool, reduce inflammation, and protect with antioxidants. The B12 Complex mask uses vitamin B12 to improve dryness and dullness for an allover glow.
How to Use It: Smooth a sheet mask onto clean skin, let it sit for 10-15 minutes, then pat extra essence into skin.
More Reasons You’ll Love It: You can keep it in your fridge so it’s extra cool and refreshing when you apply.
About the Brand: K-Beauty brand THE CRÈME SHOP curates exceptional ingredients from all over the world to craft high-quality beauty products at an approachable price point.
